Insights & News

SEATTLE, WA., April 20, 2021. Strum, a financial services strategic marketing and brand consultancy, announced the signing of $1 billion SESLOC Federal Credit Union in San Luis Obispo, CA, as the latest client on their cloud-based data analytics solution Strum Platform.™

When measuring the success of an email marketing campaign, many financial marketers can become hyper-focused on clicks and opens.

Six Keys to Effectively use a Long-range Growth Map

How well do you know your profit model? In today’s increasingly competitive financial services industry, member profitability has become a vital topic.

Do you know who your most “engaged”, profitable and fastest growing members are?

The initial 3 to 6-month period following the acquisition of a new member may be the single most important phase of the entire member journey.