Jumpstart relationship growth with cloud analytics.

Customer data insights that help financial leaders improve relationship building and increase marketing results.
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“We chose Strum Platform™ from other analytics systems, because it could enhance and speed our digital experience initiatives, while driving business growth results. Critically important too, we could deploy it in months, not years.”
-Kelli Fite, COO SESLOC CU

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Enhance customer experiences with intelligent data to enrich people’s lives.

1st Party Behavioral & Transactional Insights

A complete picture of your members total relationship & behaviors

Lifestyle Segments & Custom Personas

Enriched life insights and business intelligence to improve satisfaction

ProfitTrac™
Relationship Profitability

Optimize opportunities to track and increase profitability

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Taylor: Traveling & Trying

26 Years Old, Single
HHI $34,000 - $49,000
Net Worth: $25,000 - $55,000
Mobile User, Instagram
Saving for a first home

Hyper-personalized targeting and marketing automation.

Drive higher engagement and sales; improve customer journey results with data-driven personas and intelligent triggers.

Automated Onboarding

Next best cross-selling

"Ideal" Prospect Profiling

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Daily ROI automated and visualized onboarding PowerBI reports

Automatically track “real” account sales conversion and attribution by channel

We automated reporting to save you 100’s of hours of manual spreadsheet tracking and report building

Set and track organization to individual-level goals

Monitor timelines and match them against departments

View all your data in one place at the same time

Automated Onboarding

Daily cross-channel onboarding to personalize journeys and boost results

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Next-Best Cross-Selling

Automatically pinpoint your customers' needs and help them bank smarter

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"Ideal" Prospect Profiling

Find the right audiences and prospects to grow with just a few clicks

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Up and running in weeks.

Simple data ingestion and API’s allow clients to be enhancing their members lives with enriched insights in weeks.

“We don’t want to just sell products to our members, but empower them with education and timely services that help them live their best life, wherever they are in their journey.”

- Allison Videtti, VP Marketing, Great Lakes CU

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Measuring daily ROI results just got really simple

Daily PowerBI automated sales and attribution results

Cross-channel onboarding metrics and conversions

Save 100’s of hours of manual spreadsheet reports

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Here's what our clients say

“We moved beyond Raddon’s MCIF to Strum Platform to advance our member analytics and automated marketing capabilities for personalization."

Pam Hatt

VP Marketing PenAir FCU

“We replaced our MCIF with Strum Platform for its advanced member analytics and daily data-driven marketing automation options. We are already collaborating with our data insights and making smarter, faster decisions to improve our member relationship building.”

Aaron Goff

CEO, Clackamas FCU

Our Clients

Integrating data systems used to be painful.

Move from tedious manual systems to 2-way automated API workflows.

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Insights & News

The Personalization of Data Builds Brand Loyalty & Profit

The 3 keys to ensuring a successful digital transformation.

5 Success Factors for Digital Transformation

Digital transformation is one of the most important initiatives that a financial institution can undertake in order to stay competitive.

Time To Move Past Legacy MCIF’s To Advanced Cloud-Marketing Analytics Technology

For over 35 years, the MCIF (Marketing Customer Information File) has been the workhorse for countless credit union and bank marketers for consumer profiling, targeted marketing, product cross-selling, onboarding new relationships and reporting.

Featured Posts & Recent News

Four more Credit Unions advance to Strum Platform Next Gen Analytics Marketing Technology Platform

SEATTLE, WA., March 24, 2023, Strum Platform™ announced today it signed the $3.4 billion, Charleston, SC-based South Carolina FCU; the $1.5 billion, Ventura, CA-based Ventura County CU; the $350 million, Middletown, Ohio-based MyUSA Credit Union, and the $180 million, Portland, Oregon-based Trailhead CU, to their Azure™ cloud-based marketing analytics technology platform.

Five Stages of a Successful Customer Data Analytics Journey

If you have ever been a part of a data analytics transfor- mation of your customer data and advanced marketing technology systems (and results tracking), you know that it can be a rewarding process as you move towards designing simpler, more personalized customer experi- ences and generating improved marketing performance. It’s also a journey that often takes longer and involves far more resources than most leaders ever initially estimated.

ORNL FCU Selects Strum Platform for Marketing Analytics

The $3.1 billion ORNL Federal Credit Union here has signed on with Strum Platform to use the company’s Azure cloud-based marketing analytics technology platform.

Jumpstart relationship growth with cloud analytics.

Enhance customer experiences with intelligent data to enrich people’s lives.