A financial customer data platform to enhance experiences, spark engagement and enrich people's lives.
A complete picture of your members total relationship & behaviors
Enriched life insights and business intelligence to improve satisfaction
Optimize opportunities to track and increase profitability
SEATTLE, WA., March 24, 2023, Strum Platform™ announced today it signed the $3.4 billion, Charleston, SC-based South Carolina FCU; the $1.5 billion, Ventura, CA-based Ventura County CU; the $350 million, Middletown, Ohio-based MyUSA Credit Union, and the $180 million, Portland, Oregon-based Trailhead CU, to their Azure™ cloud-based marketing analytics technology platform.
If you have ever been a part of a data analytics transfor- mation of your customer data and advanced marketing technology systems (and results tracking), you know that it can be a rewarding process as you move towards designing simpler, more personalized customer experi- ences and generating improved marketing performance. It’s also a journey that often takes longer and involves far more resources than most leaders ever initially estimated.