A financial customer data platform to enhance experiences, spark engagement and enrich people's lives.
Strum Platform is a next generation financial martech solution that solves the complex “Last Mile” to help financial institutions deepen relationships and simplify user experiences using enhanced metadata, business intelligence insights and marketing automation to improve personalization, profitability and performance.
“We are already collaborating with our data insights and making smarter, faster decisions to improve our member relationship building.
— Luke McMurray, VP Member Engagement
Clackamas’s VP Member Engagement Luke McMurray said, “we replaced our MCIF with Strum Platform for its advanced member analytics and daily data-driven marketing automation options. We are already collaborating with our data insights and making smarter, faster decisions to improve our member relationship building. We are now on the path to drive business results and give our managers rich, simple, visualized dashboards and KPIs they can use to improve and personalize member journeys and reduce costly churn.”
Clackamas CEO Aaron Goff added, “our ability to understand our member lifestyle and demographic segments, along with their behaviors and needs, gives us the opportunity to lean deeper into our mission to serve underserved and under-banked members and the tools to help them improve their lives.”
“The analyst level BI insights and ROI reporting come from our deep expertise in financial data analytics, lifestyle segmentation, relationship profitability modeling, loan and deposit marketing and channel analytics,” shared Strum CEO Mark Weber. “We provide our clients key analytics insights into their members, algorithms and open APIs to increase profitable relationships and automate countless manual workflows that drive ROI.”
About Strum Platform
Strum Platform™ is a next-generation financial marketing cloud technology that solves the complex “Last Mile” to help financial institutions deepen relationships and simplify user experiences using business intelligence, AI and marketing automation to optimize cross channel personalization, improve engagement, track ROI and increase performance.
About Clackamas Federal Credit Union
Clackamas Federal Credit Union is Oregon’s 12th largest credit union with assets totaling $600 million providing community-based banking services to more than 34,000 members.