A financial customer data platform to enhance experiences, spark engagement and enrich people's lives.
Seattle, WA, September 27, 2023 – Strum Platform, an Azure™ cloud-based financial marketing analytics technology, today announced that it has joined the Jack Henry™ Vendor Integration Program (VIP). Participation in the program will provide Strum Platform with access to Jack Henry’s technical resources to enable their Customer Data Platform (CDP) solution to integrate with Symitar®. The Vendor Integration Program is designed to help ensure that Jack Henry’s customers can easily deploy third-party products.
Strum Platform’s cloud marketing analytics solution integrates with Symitar via SymXchange™, a services-based programming interface that enables third-party vendors and credit unions to access the platform’s core data and business rules. The integrity of data is maintained throughout any data exchange, because access to business rules and data is managed through a service layer which governs these interactions.
Financial leaders are struggling to harness their member data into actionable data-driven insights that improve member experiences and create relevant cross-selling journeys. Strum Platform leverages first-party data, enhanced lifestyle segmentation, PowerBI™ dashboards, and generative AI to simplify and improve personalization, profitability, and performance.
Strum Platform CEO Mark Weber shared, “Consumers expect smarter guidance to help them improve their financial health. Connecting through VIP will help our Symitar credit union clients work to accelerate mission-critical data analytics integrations. And faster integrations can help reduce the impact on IT teams and resources, simplify the path to actionable data-driven marketing, and improve member experiences and relationship growth.”
Jack Henry’s VIP takes the customer out of the middle, providing vendors with direct access to Jack Henry’s technical resources and test systems. VIP inclusion is not an endorsement of the vendor’s product.
About Jack Henry™
Jack Henry™ (Nasdaq: JKHY) is a well-rounded financial technology company that strengthens connections between financial institutions and the people and businesses they serve. We are an S&P 500 company that prioritizes openness, collaboration, and user centricity – offering banks and credit unions a vibrant ecosystem of internally developed modern capabilities as well as the ability to integrate with leading fintechs. For more than 47 years, Jack Henry has provided technology solutions to enable clients to innovate faster, strategically differentiate, and successfully compete while serving the evolving needs of their accountholders. We empower approximately 7,500 clients with people-inspired innovation, personal service, and insight-driven solutions that help reduce the barriers to financial health. Additional information is available at www.jackhenry.com.
About Strum Platform
Strum Platform™ is a cloud-based financial marketing analytics technology that helps leaders simplify user experiences and deepen profitable relationships for growth. It uses enhanced data, business intelligence and generative-AI to identify the ideal segments, and marketing automation to optimize personalization, improve cross-selling, automate ROI tracking and increase data-driven marketing results.