Finance

ORNL FCU Selects Strum Platform for Marketing Analytics

Mark Weber
January 10, 2023

ORNL Federal Credit Union selects Strum Platform Next Gen

Analytics Marketing Technology Platform

Strum Platform has signed the $3.1 billion, Oak Ridge, Tennessee-based ORNL Federal Credit Union to their Azure™ cloud-based marketing analytics technology platform.

Strum Platform is the latest generation of financial cloud marketing technology solutions that helps leaders identify their ideal growth audiences, enrich user brand experiences, deepen engagement and improve cross-selling. Leveraging 1st party data, enhanced behavioral data and AI insights, integrated with cross-channel marketing automation, the platform simplifies and improves personalization, profitability and performance.

ORNL SVP/CMO, Tom Wright shared, "ORNL FCU is excited to partner with Strum Platform as a solution to advance our data analytics and marketing automation needs. We chose Strum Platform because of their strength in actionalizing data insights to deepen relationship journeys and personalize experiences. The implementation of Strum in combination with our data warehouse provider Arkatechture, will allow us to fully leverage our data insights, AI models and business intelligence to adapt rapidly to changing consumer needs, while accelerating our growth strategies and marketing results."  

Strum Platform CEO Mark Weber added, “We’re providing our clients deep insights into their customers lives and marketing automation tools to personalize  journeys across channels that fuels engagement and profitable growth. Weber added, “Some of our clients have used our hyper-personalization and segment targeting to increase their email response rates to over 50%, and their consumer and HELOC loan sales by 8-10 times. One to one personalized journeys are badly needed in this digital-first marketplace. Consumers now expect smarter guidance and simpler experiences in the channel they prefer, that help them achieve greater financial health.”

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