A financial customer data platform to enhance experiences, spark engagement and enrich people's lives.
SEATTLE, WA., March 24, 2023, Strum Platform™ announced today it signed the $3.4 billion, Charleston, SC-based South Carolina FCU; the $1.5 billion, Ventura, CA-based Ventura County CU; the $350 million, Middletown, Ohio-based MyUSA Credit Union, and the $180 million, Portland, Oregon-based Trailhead CU, to their Azure™ cloud-based marketing analytics technology platform. The four credit unions will have integrations with core banking platforms Symitar EPISYS; FiServ Spectrum and CU Answers.
Strum Platform is the latest generation of financial cloud marketing technology solutions that helps leaders identify their ideal growth segments, deepen engagement and cross-selling, and enrich personalized user brand experiences. Leveraging 1st party data, enhanced lifestyle data and AI insights, integrated with cross-channel marketing automation, the platform simplifies and improves personalization, profitability and growth performance.
Strum Platform CEO Mark Weber added, “We’re providing our clients deep intelligence and BI dashboards to reveal insights into their members lives and needs. With fully integrated marketing automation tools, our clients can proactively and simply personalize journeys across channels that fuels rapid engagement that leads to new deposits, loans and more profitable relationship growth.” Weber added, “Some of our clients have used our hyper-personalization and segment targeting to increase their email response rates to over 50%, and are increasing their consumer and HELOC loan sales by 8-10 times. One-to-one personalized journeys are badly needed in this digital-first competitive marketplace. Consumers now expect smarter guidance and simpler experiences in the channel they prefer, that help them achieve greater financial health.”
About Strum Platform
Strum Platform™ is a cloud-based financial marketing analytics technology that helps financial institutions leverage 1 st party and enhanced data to identify their ideal segments, deepen relationships, and simplify user experiences. It leverages business intelligence, AI and marketing automation to optimize omni-channel personalization, improve engagement and lending, track ROI and increase data-driven marketing performance and results.